Microeconomics
A diagram showing how price elasticity of demand changes along a straight-line demand curve, from elastic to unitary elastic to inelastic.

Demand Curve (D): Shows the inverse relationship between price and quantity demanded.
Elastic Demand: At higher prices and lower quantities, PED is greater than 1, so quantity demanded is relatively responsive to price changes.
Unitary Elastic Demand: At the midpoint of the demand curve, PED equals 1, meaning the percentage change in quantity demanded equals the percentage change in price.
Inelastic Demand: At lower prices and higher quantities, PED is less than 1, so quantity demanded is relatively unresponsive to price changes.
Price elasticity of demand measures how responsive quantity demanded is to a change in price.
At higher prices and lower quantities, demand is elastic, meaning PED is greater than 1.
At the midpoint of a straight-line demand curve, demand is unitary elastic, meaning PED equals 1.
At lower prices and higher quantities, demand is inelastic, meaning PED is less than 1.
Explore other diagrams from the same unit to deepen your understanding

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A diagram showing how price elasticity of demand affects total revenue, with total revenue maximized where demand is unitary elastic.

A diagram showing that allocative efficiency occurs where marginal benefit equals marginal cost, meaning resources are allocated to maximize welfare.