Unit 2.1 · Demand
Individual vs Market Demand
AO2
Syllabus Requirement
Explaining how market demand is derived from individual demand curves.
Assessment Objectives
AO2Application and Analysis
Summary
Individual demand shows the quantity of a good or service that one consumer is willing and able to buy at different prices. Market demand is derived by adding together the quantities demanded by all individual consumers at each price level. This means the market demand curve represents the combined demand of all consumers in a market.